How to remove EXIF data and location from a photo
Every photo you take with a phone can carry the exact date, the device model and the coordinates of where you were. What it hides, when to clean it, and how to do it properly.
What EXIF data is
EXIF (Exchangeable image file format) is the format cameras and phones use to store technical information inside the photo file itself. In a JPEG image, that block is embedded in metadata segments of the file, so it travels with the photo wherever you send it. It usually includes:
- The make and model of the device and sometimes a unique device identifier.
- The exact date and time it was taken.
- The camera settings: exposure, ISO, focal length, flash.
- The GPS location if the camera had geotagging switched on. Version 2.0 of the EXIF standard (1997) added GPS, and today it is common for a phone to record it to within a few metres.
- An embedded thumbnail of the image.
Besides EXIF, a photo can carry XMP and IPTC metadata (written by editing and asset-management programs), comments and, in some cases, provenance data such as the "Content Credentials" added by certain cameras and editors.
Why it can be a privacy problem
A photo taken at home and posted without cleaning can reveal your address. This is not theory: as the documentation on the format notes, a photo taken with a GPS-enabled camera can reveal the exact location, the time and the device's ID number, and this happens by default, often without the user knowing. There is also a well-known 2003 case in which a TV presenter cropped photos before posting them, but the program she used did not replace the EXIF thumbnail, which still showed the uncropped image.
Some platforms strip location data from the copy they show publicly, but not all do, policies change, and email, cloud links, forums and many messaging services may pass the original file through untouched. These are the moments when it is worth sending a clean copy:
- Selling something online or posting an ad with photos of your home or car.
- Sending an image to a stranger or uploading it to a forum.
- Posting a photo of a child.
- Sending photographed documents (ID, contracts) to a company or agency.
- Sharing an image where the date or place could compromise you.
Step 1: see what data your photo has
Before deleting anything, check what it carries. The photo metadata viewer shows everything it finds in the file (including the location, if there is one) without sending it anywhere. If the photo is not from a camera, for example a screenshot, it may have less data, but it is worth checking anyway.
Step 2: remove the metadata without damaging the image
There are two ways: stop it being saved, or delete it afterwards.
When taking the photo
- iPhone: in Settings → Privacy & Security → Location Services → Camera, choose "Never" so photos carry no location.
- Android: most camera apps have a "location tags" or "save location" setting you can turn off; the name varies by brand.
When sharing a photo from an iPhone
In the Photos share sheet, tap "Options" and turn off "Location" before sending. It only affects the copy you share, not the original, and you have to repeat it every time.
With a tool that cleans the file
This is the safest option if you are going to email the photo or upload it to a website. The photo metadata remover deletes the EXIF, XMP and IPTC blocks, comments, the embedded thumbnail and any data appended after the end of the image. For JPG, PNG and WebP it deletes only those blocks and copies the rest of the file as it is, so the pixels are identical and the photo is not recompressed or degraded. After cleaning, it analyses the new file again to confirm nothing is left. It all happens on your device: uploading a photo to a website to delete its location would be exactly the problem you are trying to avoid.
One detail: if the photo needs a rotation flag to display upright, a good cleaner keeps only that minimal flag so the image does not end up sideways. And if you care about Content Credentials (provenance data), keep the original as well, because cleaning removes them.
What removing metadata does not fix
- The content of the image still says things: a street number, the landscape, a reflection in a window. Check what is visible.
- File names can contain dates or names. Rename it if needed.
- Screenshots carry no GPS, but can show personal data on screen. The file metadata checker also works on other file types, such as PDF.
If you only want to convert the photo
Converting a photo from one format to another (for example HEIC to JPG) usually builds the new file from the pixels and may not keep the metadata, but it is not a reliable clean-up. If privacy is the goal, use a tool that verifies it. And if what you need is HEIC to JPG, see the guide to converting HEIC photos to JPG.
Sources and further reading
- Wikipedia: Exif (standard versions, GPS, privacy and security)
- Library of Congress: Exif, Exchangeable Image File Format
Figures checked on 3 October 2026.
Do it now, free, in your browser. Your files are not uploaded.
See what your photo reveals and delete it, without recompressing the picture.
Frequently asked questions
What is EXIF data in a photo?
Do my phone photos include my location?
How do I remove the location from a photo on iPhone?
Does removing metadata lower photo quality?
Do social networks strip EXIF data?
Is it safe to use a website to remove metadata?
Related guides
Tools used in this guide
They run in your browser, so nothing is uploaded.